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“WE ORIGINATE THE IDEA THAT DEFINES THE ENTIRE PROJECT.”
«نَبْتَكِرُ الفِكْرَةَ الَّتِي تُشَكِّلُ مَعَالِمَ المَشْرُوعِ بِأَكْمَلِهَا»
CHAPTER I
THE ORIGIN
We treat every project as an origin. We cut through noise to reach the true idea, then build the world around it. We design with intention, proportion, and emotional clarity. We don’t decorate we define direction.
نَرَى كُلَّ مَشْرُوعٍ كَبِدَايَةٍ أَصْلِيَّةٍ نَصِلُ إِلَى الفِكْرَةِ الحَقِيقِيَّةِ أَوَّلًا ثُمَّ نَبْنِي العَالَمَ مِنْ حَوْلِهَا نُصَمِّمُ بِالنِّيَّةِ وَبِالتَّنَاسُقِ وَبِالوُضُوحِ العَاطِفِيِّ نَحْنُ لَا نُزَخْرِفُ بَلْ نُحَدِّدُ الاتِّجَاهَ
CHAPTER II
CHAPTER III
THE PROJECTS
We present a curated selection of projects, each shaped by one defining idea. What you see here is the distilled version the clearest expression of concept before all the layers of drawings and development. These sheets capture the heart of the project without overwhelming you with the process behind it.
نَعْرِضُ مُخْتَارًا مِنَ المَشَارِيعِ كُلٌّ مِنْهَا مَبْنِيٌّ عَلَى فِكْرَةٍ مُحَدِّدَةٍ وَاحِدَةٍ مَا تَرَاهُ هُنَا هُوَ الصِّيغَةُ المُخْتَصَرَةُ الأَوْضَحُ لِلمَفْهُومِ قَبْلَ طَبَقَاتِ الرُّسُومِ وَالتَّطْوِيرِ هَذِهِ الصَّفَحَاتُ تَقْتَنِصُ قَلْبَ المَشْرُوعِ دُونَ أَنْ نُثْقِلَكَ بِمَا يَقَعُ خَلْفَهُ مِنْ عَمَلٍ وَتَفَاصِيلَ
THE PRINCIPLE
We start with the idea always. It’s the stage many overlook, yet it defines everything that follows. A strong concept becomes the backbone of the project, shaping materials, proportions, atmosphere, and experience. our core is: design that begins with intention, grows with clarity, and forms a complete world.
نَبْدَأُ بِالفِكْرَةِ دَائِمًا فَهِيَ المَرْحَلَةُ الَّتِي يَتَجَاوَزُهَا الكَثِيرُونَ وَلَكِنَّهَا تُشَكِّلُ كُلَّ مَا يَأْتِي بَعْدَهَا فَالفِكْرَةُ القَوِيَّةُ تُصْبِحُ عِمَادَ المَشْرُوعِ وَتُشَكِّلُ المَوَادَّ وَالنِّسَبَ وَالجَوَّ وَالتَّجْرِبَةَ هَذَا هُوَ لُبُّ عَمَلِنَا تَصْمِيمٌ يَبْدَأُ بِالنِّيَّةِ وَيَنْمُو بِالوُضُوحِ وَيَتَشَكَّلُ عَالَمًا مُكْتَمِلًا مُتَّسِقًا
CHAPTER IV
RECENT WORKS
These recent works reflect where our thinking stands today sharper, faster, and more focused. Each project pushed the idea further, adapting to the demands of its context while maintaining clarity and intention. This is the work that shows how we continue to evolve and move design forward.
هَذِهِ الأَعْمَالُ الحَدِيثَةُ تُجَسِّدُ مَوْقِفَنَا التَّصْمِيمِيَّ اليَوْمَ أَكْثَرَ حِدَّةً وَأَسْرَعَ إِيقَاعًا وَأَوْضَحَ تَوَجُّهًا كُلُّ مَشْرُوعٍ دَفَعَ الفِكْرَةَ إِلَى أَمَامٍ وَتَكَيَّفَ مَعَ سِيَاقِهِ مُحَافِظًا عَلَى النِّيَّةِ وَالوُضُوحِ هَذِهِ الأَعْمَالُ تُبَيِّنُ كَيْفَ نُواصِلُ التَّطَوُّرَ وَنَقْدُمُ التَّصْمِيمَ إِلَى الأَمَامِ
THE ELEMENTS
Each concept is delivered through a clear set of elements: the idea, the mood, the spatial logic, the materials, the atmosphere, and the visual world. These elements form the complete direction — the framework that guides every decision the project will take.
يُقَدَّمُ كُلُّ مَفْهُومٍ مِنْ خِلَالِ مَجْمُوعَةٍ وَاضِحَةٍ مِنَ العَنَاصِرِ الفِكْرَةِ وَالمِزَاجِ وَالمَنْطِقِ المَكَانِيِّ وَالمَوَادِّ وَالجَوِّ وَالعَالَمِ البَصَرِيِّ هَذِهِ العَنَاصِرُ تُشَكِّلُ الاِتِّجَاهَ الكَامِلَ وَالإِطَارَ الَّذِي يَقُودُ كُلَّ قَرَارٍ فِي المَشْرُوعِ
CHAPTER V
THE CLIENTELE
Our clients come from different worlds private individuals who seek discretion, identity, and a design language that feels personally authored; government authorities where heritage, culture, and national vision shape every decision; and developers who require strategic clarity, differentiation, and concepts that elevate market value. Each operates with its own logic, yet our methodology adapts with precision delivering direction that is focused, intentional, and uncompromised.
يَأْتِي عُمَلَاؤُنَا مِنْ عَوَالِمَ مُخْتَلِفَةٍ أَفْرَادٌ يَبْحَثُونَ عَنِ الخُصُوصِيَّةِ وَالهُوِيَّةِ وَاللُّغَةِ التَّصْمِيمِيَّةِ الَّتِي تُشْبِهُهُمْ وَجِهَاتٌ حُكُومِيَّةٌ تُشَكِّلُهَا الثِّقَافَةُ وَالإِرْثُ وَالرُّؤْيَةُ الوَطَنِيَّةُ وَمُطَوِّرُونَ يَحْتَاجُونَ إِلَى وَضُوحٍ اسْتِرَاتِيجِيٍّ وَتَمَيُّزٍ يُرْفَعُ بِالقِيمَةِ السُّوقِيَّةِ كُلٌّ مِنْ هَذِهِ العَوَالِمِ لَهُ مَنْطِقُهُ الخَاصُّ وَمَعَ ذَلِكَ تُوَائِمُ مَنْهَجِيَّتُنَا بَيْنَهَا بِدِقَّةٍ لِتُقَدِّمَ اتِّجَاهًا مُرَكَّزًا وَمَقْصُودًا وَمَصُوغًا
CHAPTER VI
CONTACT
Every great project begins with a conversation
يَـبْدَأُ كُلُّ مَشْرُوعٍ عَظِيمٍ بِمُحَادَثَةٍ
97188008800
DUBAI UAE
BUSINESS BAY
THE TOWER
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